The ethos of EventHub is we're happy to share and…
Are you an event promoter/organiser? Should Microdata tagging be of any concern to you? The answer is a resounding YES.
Every time you add an event into the HubCast network of websites, each element of your event will automatically receive microdata tags. For instance, your event start date receives a startDate tag that tells search engine robots this piece of information is the actual event start date. Equally, your event name will now receive a superEvent tag, as will your event address (location). This means that search engine robots can fully understand your event data and can hence safely place your event data in the context of being a proper event with a start date, time, and location.
You don’t have to do anything – just putting your events into one of the HubCast websites ensures that microdata tagging of your events is done for you, automatically!
Events results in search engines
Due to our microdata tagging engine, your events can also be made visible within searches for events in towns and villages in the major search engines. Many of these now show a wide row of events when you carry out an ‘event+town/village’ type search. It will take a while for our existing events to be replaced by new ones with the microdata tagging scheme, so this should kick in fully by about mid Feb 2016.
The microdata tags standard we use are schema.org’s, which are a collaboration between internet giants such as Google, Yahoo, Bing, Microsoft.