Yvonne Chapter – a great success story

Yvonne Chapter – a great success story

Devon has many great independent businesses, and in this instance, we take a look at an excellent ladies fashion shop based in Sidmouth, namely Chapter, which is run by Yvonne Price.

One area of concern for any retail business, is the ability to bring in custom, because retail high street type businesses are rooted to the spot.  Obviously, one source of business is passing trade, seeing an attractive window display, equally, word of mouth can work well, but ultimately, if you have a niche product/service, then you are able to ‘work’ a much wider area through paper based marketing.  Devonshire magazine has been delighted to be able to help Yvonne market her business across Devon – here’s what Yvonne had to say about Devonshire magazine:

“I am really happy with the advertising I do with the Devonshire magazine. I advertised in it all last year and definitely benefited as a result. People were coming into the shop who had read the advertisement and until then had not visited us before. We also always keep a copy of the magazine in the shop for people to enjoy. I’ve spent a lot of money with Devon Life, Exeter Living and other glossies in the past, without getting any noticeable response, but since going into the magazine, I’ve been getting regular feedback from new customers throughout the year, who’ve seen my advert.”

If you have any queries about how Devonshire magazine can help your business, speak to Hannah or Nigel.

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This article was written by

Nigel has been publishing magazines since 1995 (some 20+ years now). Passionate about our countryside and heritage, the magazines reflect this interest. Nigel's the Editor of the DEVONSHIRE magazine which he established in 2009 and founder of the innovative HUBCAST event promotion platform which launched in 2011